A comprehensive 3-6 month roadmap to build clientele for BH Alchemy — a transformational consultancy that evokes the soul
Prepared February 2026
BH Alchemy is a premium transformational consultancy founded by Brittany Hartman, combining nearly 20 years of clinical psychotherapy experience with intuitive/soul-based wisdom. The practice serves executives, leaders, and high-achievers who are "stuck" and seeking transformation beyond traditional therapy or coaching models.
| Founder | Brittany Hartman — 20 years clinical experience, licensed in 3 states |
| Location | Boston (in-person) + Virtual/Phone (anywhere) |
| Pricing | $100 discovery → $350-650/session → $8K-15K partnerships |
| Modalities | Brainspotting, ACT, CBT, Energy Work, Intuitive Guidance |
| Target | Executives, leaders, high-achievers across industries |
"Science + Soul = Alchemy" — a differentiated blend of clinical rigor and intuitive wisdom that stands apart from standard coaching or therapy.
20 years clinical experience, licensure in 3 states, trained in London/Switzerland, Brainspotting certified, Workplace Options educator.
$15K/year partnerships position the practice at the high end of executive coaching market (avg $717/hr). Clear value ladder from discovery to partnership.
Track record with leaders across finance, healthcare, legal, entertainment, startups, and hospitality. Corporate consulting background.
Not appearing for "executive coach Boston," "transformational coaching," or related searches. No Google Business Profile.
No testimonials visible on website. No reviews on Google or LinkedIn. For premium pricing, social proof is critical.
Substack exists but needs consistent publishing. No blog on main site. Limited demonstration of expertise.
Few competitors blend clinical credentials with intuitive/spiritual work at premium executive level. Can own this category.
The executive coaching and transformational consulting market in Boston is active but fragmented. Most competitors fall into either "pure business coaching" (no soul/spiritual dimension) or "pure spiritual coaching" (lacking clinical credentials). BH Alchemy occupies a rare middle ground.
| Competitor | Focus | Strengths | Gap vs. BH Alchemy |
|---|---|---|---|
| G. Scott Graham | Executive coaching + meditation | Strong SEO, ordained minister, 261 days silent meditation | Less clinical training, male perspective |
| Aviva Psychology | Leadership coaching + therapy | Clinical credentials, holistic approach | Less intuitive/soul focus, group practice feel |
| Soul Focus Coaching | Transformational life coaching | Soul/purpose focus, certified coach | No clinical credentials, less executive focus |
| Healing Haus | "The Work and The Woo" | Energy healing, embodiment, Boston-based | Less business/executive focus, newer |
| BCG/Large Firms | Corporate executive coaching | Brand recognition, corporate contracts | No soul/intuitive dimension, impersonal |
"The premium consultancy for executives and leaders seeking transformation through the alchemy of clinical expertise and soul wisdom — where science meets the sacred."
Executive coaching rates range from $200-$3,000/hour, with a median of $717/hour. CEO and C-suite coaching often exceeds $1,000/hour. BH Alchemy's pricing ($350-650/session, $8K-15K partnerships) is competitive for premium executive work.
Establish Brittany as the authority on "Science + Soul" transformation through consistent Substack content, LinkedIn presence, and speaking.
Collect and showcase client transformations through testimonials, case studies (anonymized), and LinkedIn recommendations.
Optimize for "executive coach Boston," build referral network with executive recruiters, HR leaders, and complementary practitioners.
Create a clear ascension path from discovery call → sessions → partnership. Emphasize the 6-month and 12-month offerings.
Primary: C-suite executives, founders, and senior leaders (40-60) who have achieved external success but feel internally stuck. They've tried traditional coaching or therapy and found it insufficient. They're open to blending analytical rigor with intuitive/spiritual approaches. Budget is not a constraint; time is.
Secondary: High-potential leaders (30-45) navigating significant transitions — new roles, industry changes, life reinvention. Seeking something beyond executive coaching clichés.
Create Google Business Profile. Optimize LinkedIn profile with "Science + Soul" positioning. Request 3-5 LinkedIn recommendations from past clients. Set up consistent Substack publishing schedule.
Reach out to 5-10 successful past clients for testimonials. Create 2-3 anonymized transformation stories for website. Add testimonials section to bh-alchemy.com.
Publish weekly on Substack (Wednesdays). Cross-post to LinkedIn with native formatting. Topics: the limits of traditional coaching, why executives need soul work, case studies, the alchemy method explained.
Reach out to executive recruiters, HR leaders at Boston companies, complementary practitioners (executive coaches who don't do soul work, therapists who don't do executive work). Propose cross-referral relationships.
Seek speaking opportunities: YPO/EO chapters, executive women's groups, leadership conferences. Host intimate workshop or salon for executives. Consider podcast guesting on leadership/personal development shows.
These high-impact, low-effort actions can be completed immediately:
| Metric | Current (Est.) | 3-Month Goal | 6-Month Goal |
|---|---|---|---|
| Discovery Calls/Month | ? | 8-10 | 15-20 |
| New Clients/Month | ? | 3-4 | 6-8 |
| Partnership Conversions | ? | 1-2 | 3-4 |
| LinkedIn Followers | Baseline | +500 | +1,500 |
| Substack Subscribers | Baseline | 300 | 1,000 |
| Website Visitors/Month | ? | 500 | 1,500 |
| LinkedIn Recommendations | ? | 10 | 20 |
At steady state (Month 6+), with 6 new clients/month and 3 active partnerships:
The following marketing assets have been prepared and are ready for implementation:
All materials are available in the project repository at /marketing/
| Item | Organic Focus | With Paid Amplification |
|---|---|---|
| LinkedIn Premium (Sales Navigator) | $100/month | $100/month |
| Substack (paid features) | $0 (free tier) | $0 (free tier) |
| Lead magnet design | $0 (DIY) or $200 one-time | $200 one-time |
| LinkedIn Ads | — | $500-1,000/month |
| Podcast booking service | — | $300-500/month |
| Total Monthly | $100-150 | $900-1,600 |
Note: For a premium service like BH Alchemy, organic growth through thought leadership and referrals typically outperforms paid advertising. Recommend starting organic-focused.